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Justin Timberlake for Givenchy Play

Continuing with the theme of fragrance marketing, I saw a bunch of TV commercials just before Christmas on UK channels and noticed many pop and even movie celebrities playing the lead in these 30-45 seconds clips.  Most movie celebrities do not let their TV commercials show in US territory but make them for the rest of the world.  Yes, you can find them on Youtube – here is a sample of what I saw.

Some clips look very good on full screen. My other posts on fragrance marketing: Diptyque * 34 Boulevard Saint Germain, ETRO Relent and Wonderwood by Comme de Garçon (and Paris Hilton).

Scarlet Johansson for Dolce & Gabbana – The One.

James Franco (Spiderman and sequels) for Gucci By Gucci – the soundtrack is a remake of Brian Ferry’s Slave To Love by Róisín Murphy – the original is one of my all-time favorite.

This guy is not a celebrity as far as I can tell.  I bought this at a duty free shop out of curiosity and not because of this video.

Audrey Tautou for Chanel No. 5

Chris Evans (Fantastic Four) is in this ad for Gucci Guilty for Her.  By the way, the soundtrack is a remake of “Stranglove” by Depeche mode – another one of my favs.


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