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We have not posted on the topic of advertising for quite a while. The last set of posts directed to the advertising of HSBC in airports worldwide has been a perennial favorite of this blog – if you are curious, you can find them here, here, and here.

Floralp is a Swiss brand of butter and their most recent campaign made us smile.

“Les fripons du beurre Floralp”

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We saw this first at a bus shelter in Lausanne. Then we started noticing them at various locations – train stations, billboards, etc.

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We call them the “butter bandit family”. The images are very endearing.

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We saw Floralp’s previous campaign too, but in my (Chris) opinion, while it was cute, it lacked warmth and fun.

“Ballon”

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Some of these ads work as a sequence.

“Hamster se cache”

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The ads were created by Leo Burnett Switzerland – you can see more of their work here.

“La Tartine”

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“Croissant”

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“Tresse”

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We have bought Floralp’s butter from the supermarket (not because of their ads though). It is fine product.

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Floralp is providing some of these images as wallpapers and screen savers on their web site – here.

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2 Comments

  1. I love these ads. How creative!

  2. Very high quality ad posters! I think the ‘bread characters’ could be developed to make a very funny TV commercial too!


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